A Golf Clone is similar to the concept of a PC Clone. In the mid-1980's PC Clones were introduced into the personal computer market. Some of them, like Compaq and IBM, eventually became Brand Names today we have Dell, Gateway, Acer, Toshiba, HP, Sony, and on and on. Each of these companies takes from each other and "clones" or "knocks-off" each others' design concepts. They all do this legally, ethically and with great vigor. It is a game of leap frog. But the goal of Clones, in golf, computers and cars is to provide all of the performance features of a big name brand with a better value to the consumer.
While we sometimes find it hard to distinguish one PC from another, we know they are not exact copies of each other and that these companies are not trying to confuse the consumer into thinking so. But we also know the PC makers copy the same features, performance characteristics, and customer benefits from each other in a marketplace of continuing innovation. Well, so do we, but we do it in golf.
The most popular name brand companies in golf today are Callaway, Ping, Titliest, TaylorMade and Cobra, with several others typically coming in and out of favor. These companies and BeamersGolf are just like the computer makers — leap frogging each other with innovative new product concepts, materials and fashion statements. When talking generically about golf clubs, most consumers describe products in terms of general product families, just like when auto consumers say that Honda looks has a "Mercedes look", or that Mercedes "looks like a Land Rover". Well, it is the same thing in golf.
Clones are not to be confused with the branded products they may seek to flatter, but they are made from essentially the same materials and design principles, use many of the same shaft and grip suppliers, and perform similar to (or often better than) the name brands.
The important point is our heads, shafts, and grips from the same small community of golf manufacturing suppliers. We provide performance but offer you a BETTER VALUE.
Why are brand name clubs so expensive?
It is simple. Advertising, markups and endorsements. The amount actually spent for research and development by the golf club industry is not nearly as large as the money spent for advertising. The real dollars go toward convincing you to buy the name brand club, the professional golfers to endorse them and paying the middleman to get them into your hands. Independent surveys show that up to 70% of the retail price of a brand name golf club goes to support the advertising and brand development. That's why at BeamersGolf, we say "Clone or real, the golf ball doesn't know the difference."
Are some Golf Clones Illegal?
Illegal knockoffs and counterfeits are a significant problem in the golf industry. An illegal knockoff and/or counterfeit is a product that violates the legal trade dress rights, trademarks, patents or copyrights of another company. An illegal knockoff rips off the legitimate manufacturer because it confuses the consumer and in some cases seeks to fool the consumer into thinking their product is actually the name brand company's product (think fakes Rolex watches or Gucci purses). We make every attempt to acknowledge the ownership of brand names.
What kind of club would you recommend?
The first key to deciding what club to buy is to answer this simple question: What name brand club do you like? Our advice is to go to your local golf store or pro shop, and look at the name brand clubs and test them out in the store. When you like a specific model, check us out and buy a similar knockoff for 40-75% off the retail price. What's the difference between graphite and steel shafts? Well, graphite shafts reduce the weight of your club. Graphite shafts weigh from 50 grams to 85 grams, while steel shafts generally start at 120 grams. Graphite shafts reduce the shock at impact. Graphite shafts allow for longer clubs - this is good for distance (but maybe not so good for control). Graphite shafts have greater construction alternatives so that they can be designed to affect the flight of the ball to a greater degree than steel shafts.